Setting goals and keeping them can be difficult when you have several things happening in life. Staying productive and efficient is it’s own goal.
Recently, I experienced a business partnership that moved at the pace of the turtle and had the mindset of the hare. There was all thinking and theory, but no bull’s eye. There was an abstract conceptualization of what was desired of the business but no concrete initiative or goals.
It is my stance in business partnerships that I particpate in (not iniatiate) to allow the entreprenuer to make their own mistakes, lead the way, and set the pace. I rarely shift gears, get in the way; I am there to assist in my department of expertise: design communication. I don’t get into the dealings of the business, and rarely make suggestions as to what direction a business should go in. It’s never my place, and there is a general understanding that I’ve become involved strictly for my marketing, design, or content creation knowledge.
This stance has given me a good vantage point to assess what needs to be prioritized to move a business forward. I’ve gotten involved with startups and small businesses at various levels to see what works, and what is bound to flop. I’ve started my own endeavors a few times that I’ve learned what has value and what hinders the growth of a…
